The Beat Museum: Poster

October 08, 2008Filed under Print and Recreation, Leisure, Sports
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Jack Kerouac may be dead, but the Beat movement lives on at Grey San Francisco. Recently, Grey SF picked up a new client‹The Beat Museum, home to never-seen-before artifacts, original photos and first-edition books from America¹s first counterculture. Founded by Jerry Cimino in Monterey, California, the Beat Museum recently relocated to San Francisco's North Beach area — the same neighborhood the beatniks frequented during the 1950s.

Grey SF's awareness effort kicked off with a series of posters, ads, and bus shelters throughout San Francisco. A Website and other marketing materials are currently in the works.

The advertising campaign takes on the free-spirited attitude of the generation and aims to educate the masses on the continuing importance of the Beat Movement.

Advertising Agency:Grey, New York, USA
Executive Creative Director:Roger Bentley
Creative Director:Brian Clevenger
Associate Creative Director:Chaco Daniel
Art Director:Juan Contreras, Marc Oliver
Copywriter:Chaco Daniel
Print Producers:Andy Brown, Tom Haughom
Account Executive:Sarah Kavanaugh
Media Planners:Eden Gorcey, Megan Woods
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