SIRE: The game

October 26, 2008Filed under Film and Public Interest, NGO

Thousands of kids in the Netherlands play sports enthusiastically every weekend. And their parents cheer them on with equal or even greater enthusiasm. That's great. But enthusiastic support too often turns into verbal aggression these days. And there are parents and coaches that would actually like to take over the game from the kids completely. That's why the Institute for Non-Commercial Advertising (SIRE) is launching the campaign: "Let the children play their game"

Advertising Agency:JWT, Amsterdam, Netherlands
Art Director:Martijn Van Der Werf
Copywriter:Thijs De Boer
Director:Hein Mevissen
Producer:Suzanne Huisman, Pink Rabbit
Editor:Annelien Van Wijnbergen, Aan De Costa
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