Cure For Life Foundation: Birthday Cards

July 23, 2008Filed under Film and Public Interest, NGO
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Brain Cancer is a leading cause of cancer death in adults aged 20-39, so particularly affecting young parents – and in turn, the children and families who live through the loss of their loved one. The film created by DDB Sydney and Filmgraphics shows the heartache of a mother knowing she won’t live long enough to be with her baby daughter as she grows older. The insight ‘We don’t know what causes brain cancer, but we do know what it affects.’ portrays the emotionally distressing reality for those diagnosed with Brain Cancer. The more funds that are raised, the more the Cure For Life Foundation can do to help find a cure for this terrible condition.

Advertising Agency:DDB, Sydney, Australia
National Creative Director:Matt Eastwood
Deputy Creative Director:Steve Back
Art Director:Adam Rose
Copywriter:Ben O’Brien, Alex Wadelton
Director:Jono Nyquist
Production Company:Filmgraphics
Music Company:The Ant Farm
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