WWF: Seeds

June 06, 2008Filed under Print and Public Interest, NGO
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Through this ad, WWF sought to actively involve people in the fight against global warming. So a pack of tree seeds was stuck to the page complete with planting instructions. Each tree planted absorbs a ton of carbon dioxide in its lifetime.

Advertising Agency:BBDO Guerrero, Makati City, Philippines
Executive Creative Director:David Guerrero
Copywriter:David Guerrero
Creative Director:Joel Limchoc
Art Director:Joel Limchoc
Producer:Al Salvador
Computer Artist:Manny Vailoces
Account:Karen Go
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