Skoda: Mountains, Daddy, Security, Beach

April 28, 2008Filed under Print and Automotive
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On dark and narrow lanes
being careful is your aim
make sure you've got lights
or with danger you'll fight
riding your bike is lots of fun
up and down hill, out in the sun
but always remember good riders take care
do everything safely and are always aware.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child's safety in your car, Skoda offers you ESP on all of its models.

When your dad drives the car
He¹s careful as can be
pays attention to the street
and all that he sees
when you cycle it's the same
being careful is your aim.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child's safety in your car, Skoda offers you ESP on all of its models.

Just like an acrobat can play on the street
But you have to cycle by using your feet
Riding a bike is really fantastic
But if you're not careful the results will be drastic.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child's safety in your car, Skoda offers you ESP on all of its models.

Cycle, cycle, ride your bicycle
Go to the beach and eat an icicle
A smile on your face, you cycle with grace
but when a steep hill makes you feel ill
bike ever so slowly cause
smart cycling's a passion not just a fashion
and always remember it's also a mission.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child's safety in your car, Skoda offers you ESP on all of its models.

Advertising Agency:Cayenne, Milan, Italy
Copywriter:Evelin Loprete
Art Director:Giorgio Tezza
Creative Director:Giandomenico Puglisi, Stefano Tumiatti
Illustrators:Giovanni Ballarotti, Marco Marella
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