TV2: Around the World in 80 Days

January 13, 2008Filed under Media and Media, Publications
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Brief:
Encourage media buyers to book ad space during TV2's Saturday night movie slot. This space had great audience numbers but an underwhelming level of interest from advertisers.

Solution:
We sent head TV buyers of key media agencies a rate card for the upcoming Saturday night movie, 'Around the World in 80 Days', inside a series of envelopes postmarked to show that the mailer itself had been around the world in 80 Days.

Results:
TV2's sales team were flooded with positive feedback about the direct mail piece, and more importantly, it sparked sales enquires. Within weeks every available space during the next six months of Saturday night movies sold out, which amounts to over $5 million NZD of revenue for our client.

Advertising Agency:Saatchi & Saatchi, Auckland, USA
Executive Creative Director:Mike O'Sullivan
Creative:Tim Howman, Bex Radford
General Manager:Sonya Berrigan
Account Director:Jillian Stanton
Design:The Craftshop
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