ADESF: Lid, Layers, Naked

January 09, 2008Filed under Print and Public Interest, NGO
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In 2055, yogurt lids will finally work.
Live to see it. Quit smoking now.

In 2048, traffic will grind to a standstill. In 2049, the second layer will be opened.
Live to see it. Quit smoking now.

In 2042, the temperature in big cities will increase by 8 degrees on average.
Live to see it. Quit smoking now.

Advertising Agency:Neogama/BBH, Sao Paulo, Brazil
Creative Director:Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director:Max Geraldo
Copywriter:José Luiz Martins
Illustrator:Bruno Borges
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