8 madridTV: Cinemaspop Complex Remover

January 11, 2008Filed under Media, Direct Marketing and Media, Publications
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The series titled “How’s the service” a string of B-side comedies from the 60s, where the star of the show is the “maid”. For this reason the mailing took the form of a tub of detergent. These films frequently receive negative PR from critics, and are ridiculed by the general public, that’s why it comes with built-in complex-remover.

Advertising Agency:Arnold Beyond, Madrid, Spain
Creative Director:Angel Centenera, Guillermo Garcia
Art Director:Inaki Saiz
Account Supervisor:Esther Ferrero
Copywriter:Esteban Iglesias
Photographer:Fernando Casarrubios
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