Apple: The City

February 01, 0405Filed under Film and Electronics, Technology

Apple debuted "The City," the latest film from the Practically Magic campaign focusing on the iPhone 7 Plus Portrait Mode. In the film, a young couple meets up on the crowded, noisy streets of Shanghai when the young man raises an iPhone 7 Plus to take a photo of the woman. When he slides the camera into Portrait mode, the world around them empties of people and the congested streets and noise falls away. As the couple sets off for a day in this magically transformed landscape, they take portraits using the Portrait mode feature, free to indulge in their growing affection without distractions.

Today, we use our phones to capture the most important moments and people in our lives. "The City" demonstrates the functionality of Portrait Mode to eliminate distractions and help you to focus on what you love.

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