Netflix: Don't Watch Netflix

March 13, 2019Filed under Outdoor, Online and Media, Publications
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In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot.

Advertising Agency:Mercado McCann, Buenos Aires, Argentina
CCO:Martin Mercado
Ecd:Diego Tuya, Dario Rial, Nicolas Massimino, Nicolás Ochoa
Art Director:Valentina Diaz Salama, Paula Incocciati
Copywriter:Denis Vivoda
Agency Producer:Agustín Borgognoni
Account Director:Angeles Fernandez.
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:)