To promote the new McDonald’s App TBWA\ANG created a campaign focusing on the need to be fully charged..always on for a great deal. The products themselves became like smartphones in the hands of consumers. McDonald’s fits in with your lifestyle and allows you to be ‘fully charged’ in your mind and in your stomach! With the new app McDonald’s is now closer than ever before to its digital-savvy customers.
Get full charged.
Download the new app
Creative Director:Richard Agius
Art Director:Christian Calabro
Strategic Planner:Antonio Perfetto
Brand Leader:Doga Etili