FAD: The Real Young

March 07, 2019Filed under Film and Public Interest, NGO
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The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”.

Advertising Agency:Saatchi & Saatchi, Barcelona, Spain
General Creative Director:Oscar Martínez
Creative Director:Miriam Gutierrez
Creative Supervisor:Nani Albéniz
Art Director:Michel Morem
Copywriters:Mikel San Juan, Santiago Arcusa
Account team:Lara Diez, Luís Gago Morillo, Silvia Martinez, Begoña Budía, María Ramos
Additional Credits:The Gang and Prodigious
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