Volkswagen: Christmas Assist Ball

January 09, 2019Filed under PR, Online and Automotive
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Christmas Assist Ball is a smart solution inspired by Volkswagen technology, that turns on the tree lights when someone gets closer. And turn them off when nobody is there. To reduce energy consumption, without giving up magic. But do you really need it? No.

Advertising Agency:DDB, Milan, Italy
Executive Creative Directors:Luca Cortesini, Gabriele Caeti
Creative Directors:Gabriele Goffredo, Maurizio Tozzini
Art Director:Daniele Baglioni
Copywriter:Gianluca Nucaro
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