Sal de Frutas is a product that relieves stomach heaviness and fullness after eating certain foods. Therefore, to express this, we decided to create a campaign of graphic pieces, which we call "micro-food."
To achieve this, we built some mini scale models of food based on hand-painted cold porcelain. When we finished creating this artwork, we decided to take a photoshoot where we put the micro-food over a normal size human finger, in this way we show how Sal de Frutas turns regular size food into micro-food easy to digest.
Creative Directors:Julian Lozano, Salomon Nassiff, Diego Pinilla Acevedo, Carlos Briceño
Art Director:Carlos Ribero, David Olarte, Carlos Briceño
Copywriters:Camilo Torres, Diego Pinilla Acevedo
Additional Credits:Giovanni Martínez, Hugo Corredor, VP Creative