McDonald's: McStation

January 05, 2019Filed under Print and Food
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In Germany, various McDonald’s restaurants are just a few steps away from subway stations. To take advantage of this and get consumers on the go, Leo Burnett/Thjnk developed an OOH/CLP campaign that uses the city’s subway maps and smartly mix them with McDonald’s products, resulting in a collection of attention-grabbing pieces.

Thanks to McDonald’s, the Central Station in Hamburg became the famous McFries. The station Ostkreuz in Berlin is now a juicy burger and the station Karlsplatz located in München was turned into a McChicken, just to name a few examples.

Advertising Agency:Leo Burnett, Germany
Advertising Agency:thjnk, Germany
Chief Creative Officer:Andreas Pauli, Armin Jochum
Executive Creative Director:Jorg Hoffmann
Creative Director:Florian Fehre
Lead Creative:Marco Sodano
Art Directors:Gustavo Nardini, Marco Sodano
Illustrators:Gustavo Nardini, Marco Sodano
Client:Susan Schramm
Account:Netti Weber
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