DrinkWise: The Internet Remembers

January 08, 2019Filed under Integrated and Public Interest, NGO
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The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most “unsophisticated” moments from the internet coming back to life.

The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience.

Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe.

The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever.

Advertising Agency:Clemenger BBDO, Australia
Executive Creative Director:Richard Williams
Creative Director:Ant Phillips
Art Director:Lauren Moran
Copywriter:Fraser Nelson
CGI Specialists:Steve Pratt, Chris Erickson. Cadre Productions
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