Refuge: Auld Lang Syne

December 09, 2018Filed under Print and Public Interest, NGO
Refuge: Auld Lang Syne 1
Refuge: Auld Lang Syne 2
Refuge: Auld Lang Syne 3

This campaign addresses the rise in domestic abuse at Christmas. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. Read from top to bottom they present a cosy, loving relationship. But when read from bottom to top, they reveal the horrific undercurrent of abuse.

Advertising Agency:McCann, Bristol, United Kingdom
Creative Director:Jon Elsom
Art Director:Ken Sara
Copywriter:Zane Radcliffe
Typographer:Steve Lay
Photographer:George Aytoun
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