Pepsi: Pepsimoji

December 05, 2018Filed under Mobile, Non-alcoholic Drinks and Music
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Our aim was to create an unusual, innovative and engaging activation to support global Pepsi summer campaign. Pepsi is known for its bold and creative advertising approach. That’s why we decided to use in summer campaign a Shazam technology, which is totally new for Ukrainian market. Users were able to Shazam the TV ad and get to the mobile promo site. To memorize every summer moment users were offered to make a photo and add a suitable emoji and share it with the whole world.

Advertising Agency:Havas Digital, Kiev, Ukraine
Ceo:Denys Lohvynenko
Creative Director:Oleksii Morozov
Senior Copywriter:Inna Mazura
Senior Account Manager:Liza Shoma
Senior Designer:Daria Svetlova
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