Oreo: Oreo People

December 18, 2018Filed under Film and Food
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OREO PEOPLE is a global campaign built around the simple premise that no matter what our differences are, we can all connect playfully over an Oreo cookie. After all, it’s the only cookie that's crunchy and smooth, chocolate and creme, black and white. Using a fast-moving combination of live action and ground-breaking animation, and set to a head-bobbing dance track, OREO PEOPLE is an OREO campaign for a today's fast-paced, social-media-savvy, multi-screen generation, and has already connected strongly with younger viewers worldwide. Running now in multiple languages and formats in Europe, Southeast Asia, South America and parts of North America, OREO PEOPLE will soon premiere in China and Japan. OREO PEOPLE is the first new global campaign for OREO since the brand’s “Wonderfilled” campaign.

Advertising Agency:The Martin Agency, Richmond, USA
Creative Directors:Karen Costello, David Muhlenfeld
Associate Creative Director:Henrique Santiago
Coproduction:1stAvenue Machine, Tronco, Live Action, 1stAvenue Machine, New York
Animation:Tronco, Buenos Aires
Executive Producers:Lisanne McDonald, 1stAve, Rocio Furmento, Tronco
Directors:Morgan Harary, Live Action, Henry + Sebastian, Animation
DoP:Manuel Bullrich
Line Producer:Nancy Marks, 1stAve, Pablo Anzoategui, Tronco
Additional Animation:Hue & Cry
Managing Director:Steve Humble
Executive Producer:Brett Alexander
Content Producer:Bethany Novak
Junior Content Producer:Arielle Blais
Business Affairs Supervisor:Alice Isne
Senior Financial Affairs Manager:Kelly Clow
Group Account Director:Britta Dougherty
Account Director:Gillian Merrill
Account Supervisors:Liz Valentine, Faith Vernick
Project Manager:Tatiana Mazzarriol
Editorial Company:Running With Scissors, Richmond
Editor:Danny Reidy
Assistant Editor:Jay Purrington
Editorial Producer:DeeDee Ray
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