Recently in Germany more and more McDonald’s restaurants started to stay open until late/or started to work 24Hours. In order to advertise that, Mcdonald’s launched a new print/OOH starting November/2018. Playing around with clock watch faces as it’s source of inspiration, Leo Burnett /Thjnk achieved a very unique result: displaying a long range of products using only minimalist design, McDonald’s proves once again why every time is a good time to visit their restaurants and enjoy a good Big Mac, Fries or even a McMuffin or a Chocolate Sundae.
Advertising Agency:Thjnk, Berlin, Germany
Chief Creative Officer:Andreas Pauli, Armin Jochum
Executive Creative Director:Jorg Hoffmann
Creative Director:Florian Fehre
Lead Creative:Gustavo Nardini
Art Directors:Gustavo Nardini, Marco Sodano
Illustrators:Gustavo Nardini, Marco Sodano