Heineken is a sponsor of UEFA. Unfortunately, due to regulatory restrictions, we could not run the brand's SHARE THE DRAMA global campaign.
Instead, we launched an ambient titled "DRAMA IN THE LIVINGROOM" with one of the greatest Champions League players of all times – Ronaldinho.
The activation offered the fans a chance to host the football star in their own home for a game night.
We managed to hijack the conversation and reach a 23% growth in sales with zero ad spend.
Chief Executive Officer:Or Luboschits
Executive Creative Director:Dvir Kalmi
Executive Digital Producer:Dudi Landa
Account Director:Dor Pinto
Senior Planner:Lior Idelson
Art Director:Shiran Sharvit
Digital Designer:Eran Rozner
Post Editor:Eli Shrem