Baby Dove: Too Many Cooks, Witching Hour, Dream Feeder

December 17, 2018Filed under Print and Health, Beauty
Baby Dove: Too Many Cooks, Witching Hour, Dream Feeder 1
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Prior to launching Baby Dove, research indicated that 99% of moms feel pressure to be perfect. And 81% question if what they’re doing is good enough. So we set out to connect with moms in a manner that was consistent with Dove’s real beauty heritage: by making them feel beautiful, instead of inadequate. To capture the beauty of being a real mom, we commissioned several world-renowned female photojournalists. By immersing themselves in 6 real moms’ lives 24/7, they captured the beautifully imperfect side of motherhood. The resulting 120 photos were showcased in our online gallery of real moms, in OOH, newspaper and social.

Advertising Agency:Ogilvy, Canada
Production Company:Ho
Chief Creative Officers:Brian Murray, Ian Mackellar
Group Creative Directors:Chris Dacyshyn, Julie Markle
Copywriter:Chris Dacyshyn
Art Director:Julie Markle
Strategist:Crystal Sales
Director:Aviva Groll
Account Management:Aviva Groll
Management Supervisor:Ashley Shaffer
Account Executive:Emily Woods
Senior Print Producer:David Scanlon
Marketing Manager:Leslie Golts
Associate Brand Manager:Carolyn Kim
Senior Marketing Director:Daniel Alter
Marketing Director:Diane Laberge
Photographer:Lynsey Addario
Digital Production:Ho
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