In Parque Arauco we decided to create awareness about one of the most common problems that Malls face it, the unnecessary use of plastic straws. With the objective of encouraging better behaviors to make a more responsible and sustainable world.
That’s way, we decided to motivate our visitors to stop using straws in our food courts, through a series of advertisements that by the direct allusion of the damage caused by plastic in different species habitat, show them that their most innocent actions can turn into terrible crimes.
Every straw is like a one way tunnel
Creative Director:Juan Pablo Campos
Art Directors:Andrés Cáceres, Cristian Bautista
Additional Credits:Golden Image