Plastic pollution is reaching alarming levels.
Hyundai, a brand that works to make its vehicles more environmentally friendly, created Ecoparking.
At a beach car park, located in the tourist destination of Sanxenxo, we installed a special device where parking time was paid for by recycling plastic containers.
This action in a public space raised awareness about caring for and respecting our beaches and oceans.
Chief Creative Officer:Jesus Lada
Creative Director:Fernando Zurita
Copywriter:David Díaz Carretero
Art Director:Elisa Sanchez
Account Manager:Rosa Galera
Account Executive:Ana Moraleja
Head Of Production:Raquel Pérez Navas
Production Company:Tact Studio
Social Media:Santiago Guzzo