MSD Animal Health has launched a new campaign, via J. Walter Thompson Sydney, for its leading flea and paralysis tick protection brand, Bravecto. This is the first work to market since the agency was appointed as creative agency of record in August.
To demonstrate how much longer Bravecto lasts than other treatments, the spots feature a veritable theme park for dogs and cats to go wild in. This take on the common comparison ad, shows in an amusing way, that whilst your current flea and tick treatment is completely fine, Bravecto really offers a unique and amazing difference.
Executive Creative Director:Simon Langley
Chief Strategy Officer:Angela Morris
Art Director:Nick Doring
Head Of Production:Jackie Archer
Business Management:Kirsty Reynolds
Executive Producer:Damien Whitney
Production Manager:Chris Seeto
Offline Editor:Matt Maunsell