Ministry of Environment: The Unsinkable Truth

July 12, 2018Filed under Media, Design, PR, Other and Public Interest, NGO
Ministry of Environment: The Unsinkable Truth 2

Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling.

Advertising Agency:Y&R, Amman, Jordan
Creative Director:Emad Khayyat.
Art Director:Emad Khayyat., Zayd Abidi
Copywriter:Shatha Al Trad
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