In French, the word 'potable' (drinkable), when used for something else than water, means barely acceptable. As Veolia serves drinkable water to one french citizen out of three, we decided to give back to 'potable' all the nobility it deserves with a rom-com telling the story of two Veolia employees that put 'potable' above anything.
Creative Director:Christophe Coffre
Art Director:Benoit Pinon
Copywriter:Constantin de La Borde
Production Company:Standard Films
Agency Producer:Muriel Allegrini