Veolia Water: Potable

June 09, 2018Filed under Film and Industrial, Agriculture
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In French, the word 'potable' (drinkable), when used for something else than water, means barely acceptable. As Veolia serves drinkable water to one french citizen out of three, we decided to give back to 'potable' all the nobility it deserves with a rom-com telling the story of two Veolia employees that put 'potable' above anything.

Advertising Agency:Havas, Puteaux, France
Creative Director:Christophe Coffre
Art Director:Benoit Pinon
Copywriter:Constantin de La Borde
Director:David Bertram
Production Company:Standard Films
Agency Producer:Muriel Allegrini
Client:Romain Prudent
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