Red Cross: Clothing Transition

June 08, 2018Filed under Film and Public Interest, NGO

Every year, over a thousand people go through a gender transition in Brazil. During this process, many of them tend do identify themselves differently and reconsider the way they dress. Although it may be first perceived as a detail, this style change helps them finding their true personalities. The problem is: in a country where 90% of transgender people are forced into prostitution due to no job opportunities, buying new clothes is privilege. But what if the ones who already overcame the transitioning could donate their older clothes to the ones who are facing it right now? That’s how “Clothing Transition“ was born: the first donation campaign to raise clothes to trans people and also the first one to put them in the center of the discussion.

Advertising Agency:Artplan, Rio De Janeiro, Brazil
Creative Directors:Ricardinho Weitsman, Alessandra Sadock, Gustavo Tirre
Art Director:Joao Santos, Igor Hermes
Illustrator:Joao Santos
Copywriters:Philippe Lacerda, Guilherme Machado
Motion:Luiz Silvestre
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