Peter's Cold Brew Coffee: The first vinyl record made of coffee

June 14, 2018Filed under Direct Marketing, Design and Non-alcoholic Drinks

Why Peter’s Cold Brew is an especially strong coffee. Thanks to its slow infusion process, it’s triple in strength. 

To do justice to such an impressive product, we came up with the concept - Blacker than black. Blacker than... matching with your dad on tinder. Or even blacker than... a vinyl record made out of dying unicorn sounds. So that’s exactly what we did. 

The first ever vinyl record pressed from coffee. How We made a series of fully functional, drinkable LP’s from the beans of our blacker than black brew (with a touch of dark chocolate for an extra dark flavour). 

Pressed with the darkest music we could get our hands on they were ready to be first played, then broken into pieces, and finally mixed with water for a high-octane cold brew. Creating an unforgettable multi-sensory experience, direct to your door.

Advertising Agency:McCann, Prague, Czech Republic
Chief Creative Officer:Razvan Capanescu
Creative Director:Jiri Horut
Art Directors:Jiri Horut, Hayley Smith
Copywriter:Aidan Whitley, Razvan Capanescu
3d Artist:Vojtech Salek
Motion Designers:Filip Šušić, Tomáš Matis, Aramayis Tokhyan
Offline Editor:Filip Šušić
Food Innovator:Patrick Gelencser
Sound Studio:SYPE Studios
Sound Engineers:Jindrich Kravarik, Jakub Šimandl
Voiceover:Peter Hosking
Dtp:Benjamin Mulderer
Account Directors:Lucie Srbkova, Hana Prokopová
Head Of Production:Jitka Baldwin
Digital Production Executives:Markéta Šprenclová, Tomáš Patlich
Talent Managers:Antonín Milata, Tereza Urbancová
Agency Producer:Pavlina Nagyova
DoP:Daniel Momany
Pr Communication Manager:Alice Reindlová
Media:Ooh, Indoor posters, Print ads, Radio, Direct Mail
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