The summer passes so quickly in Belgium that when the good weather is there you don’t want to wait to get the sun loungers and BBQ out. From this simple and particularly Belgian insight, IKEA and DDB created an original and graphic poster campaign. The often grey and rainy Belgian sky is intercut with a bright strip of summer, illustrating that summer tends to be rather short around here.
Enjoy the sun while you can.
Creative Dierctor:Dieter De Ridder
Creatives:Antoinette Ribas, Gregory Ginterdaele
Accounts:Francis Lippens, Annelies Nyns, Maria-Laura Laubenthal
Graphic Designers:Benjamin Hiffe, Sven Verfaille