BBC News: BBC Pulse

June 06, 2018Filed under Design, Mobile and Media, Publications
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https://vimeo.com/260100773 BBC News wanted to find a new UX way to connect with the audience. They wanted to have a seamless connection with the public. BBC Pulse is a compatible app with BBC News for smartwatches that based on your emotional reaction to news will keep you informed and also inform about what matters to society. Now news become a two-way communication. You listen to them, but they also listen to you.

Advertising School:Miami Ad School, Madrid, Spain
Art Director:Jaime Suarez
Copywriter:Paula Cabanillas
Tutor:Pranay Suri
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