In assuring us that ‘History Will Be Made’, the BBC’s 2018 campaign provides a timely reminder of football’s greatest tournament and why we love it.
The campaign, created by BBC Creative with BBC Sport Marketing and animated by Blinkink, journeys through World Cup history via the skill of Diego Maradona, the flair of Zinedine Zidane and the emotion of Paul Gascoigne, to a preview of the most exciting talents of this year’s finals including Cristiano Ronaldo, Lionel Messi and Harry Kane.
Animated launch film The Tapestry, directed by Nicos Livesey, takes us on a journey through iconic moments from the competition’s illustrious past, and introduces us to the faces that will surely create memories this time around.
The team have modernized the traditional tapestry technique by creating a dynamic film in which every single frame has been individually embroidered. More than 227,000 metres of thread were used to create over 600 unique frames of tapestry, that if laid end-to-end would measure over 1,200 metres in length.
Executive Creative Directors:Aidan Mcclure, Laurent Simon
Creative Directors:Tim Jones, James Cross
Creatives:Edward Usher, Xander Hart
Producer:Liz Dolan, Alex Halley, Blinkink
Project Manager:Loretta Ramkissoon
Production Coordinator:Emma Hamilton
Head Of Planning:Mike Lean
Director:Nicos Livesey, Blinkink
Executive Producer:Bart Yates, Blinkink
Vocals:Sir John Tomlinson
Sound Design:Mark Hills, Anthony Moore, Factory
Mix:Mark Hills, Anthony Moore, Factory
Audio Producer:Lucy Spong, Factory