CONTEXT: We live in the age of fake news and social media. GloboNews, the largest news channel in Brazil, needed to reconnect with its audience and show why credibility is so important. So, in 2017 it launched PRISMA, a conference that brought together some of the most prestigious experts in the country to discuss the hottest topics of today.
Executive Creative Director LatAM:Juan José Posada
Creative Director:Ricardo Leme Lopes
Account team:Letícia Arslanian, Mirna Abaurre, Gabriela Zampirolli, Júlia Teykal, Camila Pesce, Karla Ribeiro, Paula Bicalho
Planning Team:Lorena Castellan, Juliana Barreto
Production Team:Laura Marques, Lydia Salgado
Implementation Partners:Azul Cenografia, Babushka Digital, Conception, Original 37, Silence, Visorama
Client Approval:Eugenia Moreyra, Cláudia Lira, Susana Silveira, Vivianne Banharo