Eyeconic: A Better Way to Buy Glasses

May 16, 2018Filed under Film and Retail Services
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Eyeconic, the retail division of VSP vision insurance, made its first foray into TV advertising with Rokkan. The team at Rokkan created a campaign that brings imagination to the process of creating the perfect pair of eyeglasses and demonstrates Eyeconic’s unique point of view.

The creative approaches the behind-the-scenes process in a fresh and humorous way; an Italian artisan inspects the frame design, lenses are enhanced via a DJ’s laser show and every pair of glasses is packaged with the care and handwritten note of a loving grandmother.

The campaign serves to bring attention to Eyeconic’s dedication to creating the highest quality product with a hands-on doctor network and money-saving potential that comes with being attached to one of the largest vision insurance providers in the nation.

Advertising Agency:Rokkan, USA
Chief Creative Officer:Brian Carley
Chief Executive Officer:John Noe
Svp:Laura Mulloy Ault
Executive Creative Director:Laura Mulloy Ault
Associate Creative Director:Amanda Caldari
Senior Art Director:Didima Arrieta-Martinez
Senior Copywriter:Dan Ahern
Senior Strategist:Diana Heald
Account Director:Nicole Herman
Executive Producer:Tina Lam, Joe Biggins
, Jeff Shupe, Jennifer Lederman, Molly Burke, Christina Carlo
Production Company:Rattling Stick
Directors:Aircastle
DoP:Mikhail Petrenko
Production Designer:Jay Pooley
Partner:Joe Biggins

Head Of Production:Richard McIntosh
Associate Producer:Hayley Wyett
Line Producer:Christopher Scherk
Canadian Production company:Soft Citizen
Post Production:Nomad Editing
Editor:Jim Ulbrich
Lead Flame Artist:Alexander Chizhov
Assistant Editor:George Dodsworth
Senior Producer:Valerie McAndrews, Deb Oh
Colorist:Stephen Picano
Audio:Mr. Bronx Audio
Sound Designer:Eric Hoffman
Mixer:Eric Hoffman
Music:Nylon
Composer:Zac Colwell
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