Deutscher Caritasverband e.V. Caritas international: Out of Place

May 03, 2018Filed under Print and Public Interest, NGO
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Pictures of war and terror seem common place these days, we scan them with no emotion or feeling, this campaign was created to make you take a second look, and see the really upsetting details within the warzones. You think the clown, ice-cream truck or balloon seller are out of place here. We believe it’s the children.

That’s why it is said in the picture’s headline: „The absurd in this picture is not the clown/ truck / balloon seller“, followed by: „No child should grow up in a war zone“

Advertising Agency:Havas, Düsseldorf, Germany
Cco Germany:Eric Schoeffler
CCO Düsseldorf:Darren Richardson
Creative Director:Christoph Damanik, Tobias Rabe
Senior Art Director:Melanie Drechsler
Junior Art Director:Jennifer Rakowski
Art Director Assistance:Klara Rogel
Senior Copywriter:Petra Rauschenbach
Junior Copywriter:Sascha Neumann
Account Director:Sofia Panek
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