Stop to sleep, then drive.
Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road.
Chief Creative Officer:Martin Mercado
Executive Creative Director:Diego Tuya, Dario Rial
Creative Director:Nicolás Ochoa, Nicolas Massimino
Art Director:Pablo Cominetti
Copywriter:Juan Ignacio Goldsztein
Account Director:Agustin Coste