Play-Doh: The Gallery of Emerging Species

April 10, 2018Filed under Online and Games, Toys

In 2016, for its 60th anniversary Play-Doh launched their new communication platform called “A can of Imagination”. Last year, DDB Paris created "In the world of Play-Doh" campaign: 3 fully hand-made press and poster ads exploring what the world of Play-Doh looks like. Made entirely with modelling clay, the campaign was 100% in Play-Doh's DNA.

Advertising Agency:DDB, Paris, France
Executive Creative Director:Alexander Kalchev
Copywriter:Jean-François Bouchet
Art Directors:Emmanuel Courteau, Rémi Picard, Natacha Olive de Cherisey
Clay Modelers:Emmanuel Courteau, Rémi Picard, Natacha Olive de Cherisey, Marion Dervaux
Digital Development:Merci Michel
Director:Emmanuel Courteau, Uri Lotan
Animation Studio:Brunch Studio
Producer:Mélanie Parisi
Modeling:Ugo Froment, Valentin Samuel
Surfacing:Ugo Froment, Jordan Lorcet
Rig:Sylvain Bonnet, Maxime Granger
Animation:Alice Dumoutier
Lighting:Mathieu Maurel
Compositing:Mathieu Maurel
Sound Studio:Cédric Boit, Clément Reynaud, Alexandre Vicart, Marine Cremer
Music:Alexandre Vicart
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