National Safety Council: Prescribed to Death

April 12, 2018Filed under Film and Public Interest, NGO
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The National Safety Council has partnered with the Executive Office of the President, the Department of the Interior and the National Park Service to bring the Council's opioid memorial to the Ellipse in President's Park at the White House April 12-18. The memorial, called “Prescribed to Death,” personalizes the opioid crisis, an issue President Trump declared a public health emergency last fall. The memorial was created with creative agency partner Energy BBDO and first launched in Chicago in November 2017.

The purpose of the memorial is to illuminate the stories of those lost to opioid addiction, and equip people with information and tools to prevent future devastation of lives. The exhibit includes a memorial wall made of pills – carved with faces that represent the 22,000 people lost last year.

Advertising Agency:Energy Bbdo, Chicago, USA
Chief Creative Officer:Andres Ordoñez
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Designers:Jaehyuk Choi, Erin Knott, Ramiro Silva
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Executive Director of Content:Brian Cooper
Delivery:Brian Cooper
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Associate Producer:Camila Hummel
Studio Operations:Mitch Monzon
Director Of Music:Daniel Kuypers
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Managing Director:Jeff Adkins
Chief Strategy Officer:Larry Gies
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Production Company:M Ss Ng P Eces, Nyc
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Editorial Company:Flare, Chicago)
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