McDonald's: Light fries, Light burger

April 27, 2018Filed under Print and Food
McDonald's: Light fries, Light burger 1
McDonald's: Light fries, Light burger 2
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McDonald’s wants to drive traffic to its McDrives, as well as celebrate their iconic products. The billboards depict an imagined long exposure shot, where the lights of cars on the road together make up the icon of a burger and a pack of fries. The billboards are placed near McDrives.

Advertising Agency:DDB, Budapest, Hungary
Illustration:Gravy Inc
Photography:Gravy Inc
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