Today, with smart phones taking hold of our society there are more distractions than ever. There are endless things to stray your attention from what matters, and in this case – the road. There is always a post more important than the truck coming toward us. Or a tweet that should be dealt with before that turn ahead. This is a campaign that aimed to raise awareness socially and in national newspapers to tell people to put the phone down.
Don’t cut your life 280 characters short. Keep your eyes on the road.
If it's worth posting, pull over. Keep your eyes on the road.
React to the road, not your social channels. Keep your eyes on the road.
Creative Directors:Gerald Schoenhoff, Arron Isaac, Mirko Greenwood
Art Directors:Arron Isaac, Jeff Popovich
Copywriters:Kurtis Martin, Emily Powell