“Fear The Known” is a call to consumers to break free from their daily routine and seek new experiences. It challenges you to push against the predictable and break away from comfort – to surf new breaks, ride steeper terrains, go where the wind howls and the trails push past the horizon. To go where you’ve never gone, do what you’ve never done and revel in the experience.
Dakine is not a put-your-feet-up-by-the-campfire kind of people. For 39 years, they’ve made it their mission to make gear that can keep up with people who keep going. They thrive in venturing into the unknown—where adventure is realized and life experiences are solidified. Do not fear the unknown. Fear that everything you’ve ever done is all you’ll ever do. Fear The Known.