Cercil: Models for Equality

March 12, 2018Filed under Film and Public Interest, NGO
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AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES

"Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives.

Advertising Agency:Loto, Lima, Peru
Chief Creative Officer:Erik Noli
Copywriter:Erik Noli, Juan Carlos Gallardo
Executive Creative Director:Juan Carlos Gallardo
Art Director:Juan Carlos Gallardo
Production Company:ZigZag
Director:Oswaldo Montúfar
Executive Producers:María Laura Yllatopa, Claudia Chávez
DoP:Jose Vargas
Music:Franco Lozano, Barba Roja
Audio:Franco Lozano, Barba Roja
Photographer:Wilber Dueñas
Makeup Artist:Sue Pérez
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