One day, he’ll go for gold. One gene can block his shot.
One day, she’ll perform at the Royal Opera House. One gene can ruin the dream.
Print campaign fore Cure SMA, commissioned by GSW New York. Spinal Muscular Atrophy is the number one genetic killer of small children.
Executive Creative Director:Nicholas Capanear
Creative Directors:Kerry Ciociola, Patrick Moos
Design Director:Christine Bringuez
Photographer:Alex Telfer Photography