Essential brands company Parachute has partnered with agency Office of Baby to develop their first brand campaign, Very Comfortable.
So much of the messaging people see today is about going faster, being more productive, and getting a lot done. Parachute is the opposite. Parachute Home makes extraordinarily
comfortable sheets, towels, robes and most anything soft and wonderful. They are about comfort and lying around and enjoying the more relaxed moments of life. The new OOH seeks
to bring people into this soft beautiful world while they are riding on the subway or walking on city streets or in generally less comfortable places.
Art Director:Kelsey Shang
Creative Director:Michael Hagos
Chief Creative Officer:Paul Caiozzo