The capacity for most insurance companies within Nigeria to tell Tall-tales when demands are made by insurance policy beneficiaries is alarming. The ridiculousness of the sort of excuses they give for not paying out a claim is rather comical. Hence, Leadway one of Nigeria's most reliable insurance companies just had to call it out in this campaign.
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Creative Director:'Dele Ariyo
Art Director:'Dele Ariyo, Isaac Agah
Copywriters:Chidinma Ofoegbu, Naomi Oni