IKEA CRASHES THE PARTY On October 20th, IKEA's new TV film introduces the living room as a place of receipt and festivities. To adapt to our life and desires: that is what IKEA wants to accomplish, with its solutions that are always more flexible, functional and esthetic.
To illustrate its promise, IKEA stages a young woman making her living-room a real place of life: she likes to have people over and celebrate with them, even if it means disturbing the neighbor above her appartment. Until… IKEA allows us to live in a living-room that brings us together and bonds. The film will be broadcasted on TV starting October the 20th.