The Health Department of Kronoberg: The Test

September 07, 2017Filed under Film and Health, Beauty
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Background: In the county of Kronoberg, Sweden, the Health Department have noticed increasing numbers of chlamydia among the youth and young adults. One of the reasons being the stigma about testing; a physical meeting with a nurse and the embarrassment it may cause. The time factor is also a barrier; many find it circumstantial to set aside time to go to a health central – let alone for a test.

Task: Inform young citizens in the region about chlamydia and the fact that one can order a self-test online. You don’t even have to move away from the screen!

Advertising Agency:Länge Leve Kommunikation, Malmö, Sweden
Art Director:Totte El Siddig
Copywriter:Henrik Backberg
Project Manager:Niklas Ekdahl
Narrator:Eric Gordon
Motion Graphics:David Sandell, Depiction Agency
Sound Design:Oskar Vallinder, Depiction Agency
Editing:Oskar Vallinder, Depiction Agency
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