SKY: Marathron

August 10, 2017Filed under Media, Promo and Media, Publications
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For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world.

Advertising Agency:M&C Saatchi, Milan, Italy
Executive Creative Director:Vincenzo Gasbarro, Luca Scotto Di Carlo
Partner:Vincenzo Gasbarro, Luca Scotto Di Carlo
Creative Directors:Daniele Dionisi, Paolo Perrone
Copywriter:Federica Scalona
Art Director:Lorenzo Guagni
Designers:Fabio Fumari, Luca Capretti
Account:Roberta Aiello, Martina Colombo
Head Of Planning:Massimo Capucci
Social Media Manager:Serena Giovinazzo
Digital Producer:Chiara Lops
Producers:Federico Fornasari, Francesco di Trani, Guja Quaranta
Cdp:Utopia
Director:Vincenzo Gasbarro
Dp:Lukasz Pruchnik
Executive Producer:Annalisa Orsi
Producer:Federica Magnabosco
Head of Digital Sales:Marco Storti
Head Of Social Media:Livia Falcioni
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