Michelin: Hands

August 03, 2017Filed under Print and Automotive
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This campaign was created to make people think twice about the durability and dependability of their tires, and why it’s paramount to have quality tires like Michelin during challenging driving condition – when it matters most.

Advertising Agency:TBWA\Chiat\Day, New York, USA
Chief Creative Officer:Chris Garbutt
Executive Creative Director:Erik Vervroegen
Senior Art Director:Deniz Marlali
Creative Directors:Paris Philippe Taroux, Paris Benoit Leroux
Head Of Integrated Production:Jason Souter
Group Account Director:Ben Muldrew
Account Director:Kate Prescott
Account Manager:Will Brzozowski
Project Manager:Eric Serviss
Chief Executive Officer:Rob Schwartz
Photographer:Theo Allen
Producer:Loren Shteyman
Retouching:Gloss
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