Volkswagen: Pencil, Lighter, Coin, Paper clip

June 20, 2017Filed under Print and Automotive
Volkswagen: Pencil, Lighter, Coin, Paper clip 1
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The story of this pencil is definitely worth writing about. Is yours?

Can a disposable lighter spark an existential crisis? You bet.

A paper clip living the life while you're stuck in the office.

The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us. Based on this insight, DDB Berlin created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.

Advertising Agency:DDB, Berlin, Germany
Chief Creative Director:Myles Lord
Executive Creative Director:Gabriel Mattar
Creative Director:Ricardo Wolff
Art Director:José Gomes
Copywriter:Pedro Lourenco
Photographer:Zé Anderson
Designer:Nadine Kunst
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